Related contentU.S. associations play critical role in Chinese development Alfons Westgeest, a managing partner at Kellen Company, an association management firm, has made more than 50 trips to China in the last seven years. His tips for associations looking to enter the region: -Research and prepare before you go. Trade missions can be a good entry point for trade groups, but "doing your homework" beforehand is key. Besides thorough market research, the board should be briefed about goals and details. Association volunteer leaders with international experience may be a good resource. -Having a trustworthy local partner, or at least talented in-country help, is… Read More